Thoughts about Product Analytics

What types of questions are answered by the product analytics team?

• What is the impact due to some situations?
• How do you estimate the profit or revenue of a product?
• How to do customer segmentation?
• How to launch a product?
• How to add a featue?
• What is the root cause of the sudden dramatic change in the metric?
• How do you measure the success of a product?
• How to prioritize the features for the product development?
• How to evaluate the user acquisition with cost and retention?

Thinking Process for the Above questions

• What is the impact due to some situations?
  1. Understand the impacted stakeholders
  2. Came up with the hypothesis
  3. Difference in differences to mimic the experimental research
     • Propensity score matching
     • Pre Post with Causal Impact
  4. Conclusions and actions
• How do you estimate the profit or revenue of a product?
• How to launch a product?
• How to add a featue?
• What is the root cause of the drop in a metric?
• How do you measure the success of a product?
• How to prioritize the features for the product?
• How to evaluate the user acquisition with cost and retention?